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Pinterest can be a powerful source to drive traffic to your website, if you know how to use it. In this blogpost I cover all the things I do to leverage Pinterest to drive traffic to my blog so you can benefit from it too. Here’s my strategy!
A common mistake people make is viewing Pinterest as a social networking site, while it’s not really social. When is the last time you commented on someone’s pin or interacted with someone on Pinterest? Probably never. That’s because Pinterest isn’t a social network, it’s a visual search engine. That means we should treat it more like Google than Twitter or Instagram. And that means, we have to do SEO.
That’s right, Pinterest works with Keywords rather than hashtags, but we’ll get back to that later. For now, let’s go over the basics.
To start using Pinterest successfully, you have to do these things first:
- You have to verify your website with Pinterest and enable a business account.
- You have to enable rich pins.
- You use the showcase feature for the board that contains all your own pins that lead to your website (when you create a pin, enter the url that leads to the blogpost you want).
- Your pins are vertical and of good quality (you can use the free service Canva for this).
- Make your account search friendly (use keywords that people will search for so they will be lead to your content). Create good board names and add a nice description to your profile and to each of your boards.
The key to using keywords (see what I did there?) is to be specific. Instead of ‘blogging’ you would probably search for something more specific like ‘how to start a blog’ or ‘how to drive traffic to my blog’, so make sure to use keywords like ‘blog traffic’ or ‘start a blog’. That way people will be able to find you more easily.
And as I mentioned, do not use hashtags. You wouldn’t type #blogging as a Google search, so it won’t do you much good on Pinterest either.
Another great thing about Pinterest is that you do not need to have a bunch of followers to get your content seen by a lot of people. You can use group boards for that. There are loads of group boards, especially for bloggers, where you can share your pins and get them seen. I have an all-niche group board that you can join here, all I ask is that you give me a follow and shoot me a message so I can add you to the board and you can start pinning to it!
Find some group boards for bloggers and some for your blog’s niche and add your pins to them. Just make sure to follow the board’s rules (most ask you to pin at least one other pin from the board to one of your own boards). This is the only way group boards will work: if everybody pins each other’s content. This way the pins get seen by a lot of people and hopefully get shared again so they might go viral.
My Pinterest game changed entirely when I started using Tailwind. Tailwind is a scheduler for Pinterest that helps you create a smart schedule so that you can pin your pins at a specific time that a lot of people are active on Pinterest, thus making your content more visible. I’ve been using Tailwind since I started blogging and now Pinterest is a huge source for driving traffic to my blog. It works like a charm.
The sweet spot for growing your Pinterest audience is pinning 55 to 80 times a day. Even with Tailwind that can be quite a challenge, but it’s almost impossible without it if you have a busy schedule. You can schedule your pins days (or even weeks if you’re feeling ambitious) in advance and once they’re scheduled, you don’t have to worry about it anymore. The best thing is that Tailwind pins your pins for you all day long at the best times, even when you’re at work or sleeping.
My absolute favorite feature is Tailwind Tribes. It’s like using group boards, but better! Tailwind Tribes are groups on Tailwind where you can post your content and find a lot of new content for you to pin to your boards. The magic ratio is 20% of pinning your own content and 80% of other people’s content. Using Tailwind Tribes is easy because it literally takes just two clicks (choosing a board and adding to your schedule) to add your pins to your scheduler and this will also save you a lot of time. I couldn’t do it without Tailwind anymore. It’s become essential to my Pinterest strategy and it works so well for me.
Here’s how you get started with Tailwind:
Things to keep in mind
In order to be successful on Pinterest, you have to remember it’s not about you. Don’t pin the things you like, but rather become a content curator. Pin the things your audience would look for and things that are related to your blog’s topic. For example, my niche is personal development and I have boards like Self Care Tips, Productivity, Personal Development, Blogging Tips, Making Money Tips etc… They all have some relation to what I write about on my blog. If I were to pin home decor, people finding me through Pinterest would most likely not be very interested in my blog. Keep it useful for your audience and they will come to you.
Happy pinning, ladies and gents!
With much love,